How Somerby Golf Club Elevated the Member Experience with Clubspot
By Fritz Baldauf
Sam Borowski described Clubspot as “A tremendous edition to our operation and a key driver to our continued success.”
A Premier Club Meets a Modern Expectation
At Somerby Golf Club, the decision to implement Clubspot came down to a simple reality: the member experience had outgrown the technology supporting it.
Located just outside Rochester, Minnesota, Somerby has established itself as one of the premier private club communities in the region. Built in the early 2000s around a championship golf course designed by Tom Lehman and John Fought, the club was intentionally developed as more than just a place to play golf. With a 35,000-square-foot clubhouse, multiple dining venues, and a full range of wellness and social amenities, Somerby has evolved into a year-round, family-oriented lifestyle hub.
As that experience expanded, so did expectations.
“We were looking for a true all-in-one solution—something that could eliminate the fragmentation in our systems and bring everything under one roof,” said Clubhouse Manager Sam Borowski. “Clubspot stood out because it aligned with our vision of simplifying operations while elevating the member experience. Our goal was to create a more efficient workflow for staff and a more engaging, user-friendly experience for members.”
The Challenge of a Fragmented System
Before Clubspot, Somerby’s operations were spread across multiple platforms, creating friction behind the scenes.
“Prior to Clubspot, we were using Jonas Club Software, which had been selected as our ownership group’s preferred POS system. While it served an important role, we found ourselves relying on multiple platforms to accomplish what should have been a unified process. Managing operations, communications, and member engagement across three different systems created inefficiencies, duplicated effort, and made it harder to deliver the streamlined experience our members expect.”
That fragmentation became more difficult to manage as Somerby continued to grow. What started as a premier golf destination had become a dynamic club experience where members regularly engaged with dining, events, fitness, and year-round programming.
In a fast-growing market like Rochester—driven in part by the expansion of the Mayo Clinic—Somerby plays a central role as a social and lifestyle anchor for its community. Delivering a seamless experience across all of those touchpoints required a more connected system.
A True All-in-One Approach
A modern private club experience built around connection, convenience, and community, Somerby Golf Club continues to raise the bar for what members expect by partnering with Clubspot.
Somerby’s transition to Clubspot was about more than replacing software—it was about redefining how the club operated day to day.
“The implementation process was incredible. The Clubspot team was highly hands-on, they brought staff onsite to help with onboarding and ensured everyone felt comfortable with the system from day one. We also had consistent weekly check-in meetings, which kept everything on track and allowed us to address questions quickly. It felt like a true partnership from the start.”
That approach helped ensure a smooth transition and rapid adoption across departments.
“The biggest value has been the integration across all features. For our staff, having everything in one place has been a game changer. We’ve effectively created a ‘one-stop shop’ for all operations at Somerby, eliminating the need to jump between systems and making daily tasks far more efficient.”
From Operational Efficiency to Member Convenience
From dining to daily operations, every touchpoint at Somerby is designed by Clubspot to feel seamless for both members and staff.
With Clubspot in place, the impact was immediate—not just for staff, but for members as well.
“We’ve seen a significant increase in efficiency. Previously, we were using three different software systems to achieve the same outcomes—now everything is fully integrated into one platform. Our staff has adapted quickly, and workflows are much smoother across all departments.”
Those improvements translated directly into a better member experience.
“For members, the biggest improvement is convenience. They now have a single place to access everything they need, along with enhanced communication options and more opportunities for engagement. For staff, it’s about simplicity and effectiveness—less time managing systems and more time focused on delivering great service.”
The result is a more connected, responsive club environment—one that matches the expectations of today’s private club members.
Building for the Future of the Club Experience
Clubspot’s software plays a key role in Somerby Golf Club delivering a consistent, elevated experience.
Somerby has always been built around delivering a high-end, welcoming experience. But in today’s environment, that experience depends on more than just amenities—it depends on how seamlessly everything works together.
“We’ve seen meaningful time savings across departments, improved new member engagement, and an overall more efficient and consistent process. Everything just works better together now.”
That alignment between operations and experience is critical as clubs continue to evolve into full lifestyle ecosystems.
“In 2026, a club like Somerby needs technology that not only supports operations but enhances the overall lifestyle experience. That means having a fully integrated, intuitive platform that brings every touchpoint of the club experience into one seamless system.”
With Clubspot, Somerby has built that foundation, and positioned itself for continued growth.
“I would absolutely recommend it. It’s the best platform we’ve come across in our experience in the club industry. Clubspot has been a tremendous addition to our operation and a key driver of our continued success.”
Do you want to make your club’s software an asset instead of a hinderance, just like Somerby Golf Club? Book a demo today.
